Do Something Unforgettable

Positioning the heart of California’s wine country as a premier destination in its own right: a bold rebrand built on an action-oriented brand promise.

Client

DOwntown NAPA

Scope

Brand platform, digital experience

The challenge

While travelers flocked to the broader wine valley, Downtown Napa was frequently overlooked as a mere pass-through. The core obstacle was convincing a diverse audience that everything they wanted in a vacation existed right within one walkable, vibrant downtown core.

While travelers flocked to the broader wine valley, Downtown Napa was frequently overlooked as a mere pass-through. The core obstacle was convincing a diverse audience that everything they wanted in a vacation existed right within one walkable, vibrant downtown core.

While travelers flocked to the broader wine valley, Downtown Napa was frequently overlooked as a mere pass-through. The core obstacle was convincing a diverse audience that everything they wanted in a vacation existed right within one walkable, vibrant downtown core.

The solution

Developed a comprehensive brand transformation anchored by the clever wordplay of Do Napa. Transforming a geographic location into an active invitation, I directed a full-funnel rollout—spanning brand identity, website, photo/video production, social, and digital campaigns—that dared visitors to dive headfirst into local dining, tasting rooms, and culture.

Developed a comprehensive brand transformation anchored by the clever wordplay of Do Napa. Transforming a geographic location into an active invitation, I directed a full-funnel rollout—spanning brand identity, website, photo/video production, social, and digital campaigns—that dared visitors to dive headfirst into local dining, tasting rooms, and culture.

Developed a comprehensive brand transformation anchored by the clever wordplay of Do Napa. Transforming a geographic location into an active invitation, I directed a full-funnel rollout—spanning brand identity, website, photo/video production, social, and digital campaigns—that dared visitors to dive headfirst into local dining, tasting rooms, and culture.

The campaign redefined how travelers interacted with the region. By replacing passive sightseeing with a compelling call to action, the work drove record-shattering engagement, surpassed every industry benchmark, and firmly established Downtown Napa as a cultural destination in its own right.

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Let's talk!

Let's create something great together, get in touch and let's start the conversation.

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Let's talk!

Let's create something great together, get in touch and let's start the conversation.

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CreativeByG

© 2026 All rights reserved

Let's talk!

Let's create something great together, get in touch and let's start the conversation.

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g
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r
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CreativeByG

© 2026 All rights reserved