About me
I am a Northern California-based creative leader, designer, and storyteller that drives business goals faster, easier and more effective.
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Years of creative director experience specializing in brand strategy, marketing and team leadership.
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Years of creative director experience specializing in brand strategy, marketing and team leadership.
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Years of experiential design solutions resulting in record breaking events and tradeshow attendance.
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Years of experiential design solutions resulting in record breaking events and tradeshow attendance.
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YOY increase in ecommerce revenue driven with my strategic and scalable creative solutions.
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YOY increase in ecommerce revenue driven with my strategic and scalable creative solutions.
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Increase in creative studio production with self led AI-augmented creative operation model.
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Increase in creative studio production with self led AI-augmented creative operation model.
Work Experience
from live events and branding work to leading end-to-end design across web and mobile experiences.
Creative Director of Global Brand
AVB Marketing
2019 — 2026
Led in-house creative, digital marketing and live event design for an international not-for-profit organization serving 4,500+ independent retailers across a $30B purchasing power ecosystem.
Creative Director of Global Brand
AVB Marketing
2019 — 2026
Led in-house creative, digital marketing and live event design for an international not-for-profit organization serving 4,500+ independent retailers across a $30B purchasing power ecosystem.
Creative Director
Augustine Agency
2017 — 2019 / 2010—2015
Senior creative partner, designer, and strategist for enterprise and tourism clients at a top-ranked Northern California agency.
Creative Director
Augustine Agency
2017 — 2019 / 2010—2015
Senior creative partner, designer, and strategist for enterprise and tourism clients at a top-ranked Northern California agency.
Creative Director
Mering Carson
2015 — 2017
Directed multidisciplinary studio operations, brand development and design production for premier clients in the business of destination and lifestyle marketing.
Creative Director
Mering Carson
2015 — 2017
Directed multidisciplinary studio operations, brand development and design production for premier clients in the business of destination and lifestyle marketing.
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CreativeByG
Testimonials
Gerald leads brand strategy as a growth lever, transforming high-level vision into scalable market momentum.
David C
VP of Marketing
Gerald leads brand strategy as a growth lever, transforming high-level vision into scalable market momentum.
David C
VP of Marketing
I worked alongside Gerald for seven years, and I can confidently say he's one of the hardest-working, most experienced creative professionals I've known. His commitment, character, and collaborative approach would make him an asset to any organization.
Mark B
Creative Director, Video
I worked alongside Gerald for seven years, and I can confidently say he's one of the hardest-working, most experienced creative professionals I've known. His commitment, character, and collaborative approach would make him an asset to any organization.
Mark B
Creative Director, Video
Managing complex, multi-million dollar experiential campaigns requires a rare mix of strategic calm and creative ambition. Gerald is the bridge between high-level executive strategy and flawless execution. He makes the impossible look effortless.
Eric H
VP of Marketing
Managing complex, multi-million dollar experiential campaigns requires a rare mix of strategic calm and creative ambition. Gerald is the bridge between high-level executive strategy and flawless execution. He makes the impossible look effortless.
Eric H
VP of Marketing
G has been a trusted leader for years. His creativity and understanding of the tremendous impact design has on driving outcomes make him a unique talent. I wouldn't work with anyone else.
Chris S
Digital Growth Architect | Revenue & Systems Expert
G has been a trusted leader for years. His creativity and understanding of the tremendous impact design has on driving outcomes make him a unique talent. I wouldn't work with anyone else.
Chris S
Digital Growth Architect | Revenue & Systems Expert