Ready for Battle

Bringing the world's game to Sacramento and Sacramento to the world of soccer: building a professional sports franchise from scratch through a community-driven brand launch.

Client

Sacramento Republic FC

Scope

Identity, digital art direction

The challenge

With only three months until kickoff, Sacramento’s brand-new professional soccer team existed without a name, an identity, or a single piece of gear. The high-stakes challenge was to engineer a massive public-facing naming and branding initiative from the ground up, proving to the sports world that Sactown was truly ready to step onto the pitch.

With only three months until kickoff, Sacramento’s brand-new professional soccer team existed without a name, an identity, or a single piece of gear. The high-stakes challenge was to engineer a massive public-facing naming and branding initiative from the ground up, proving to the sports world that Sactown was truly ready to step onto the pitch.

With only three months until kickoff, Sacramento’s brand-new professional soccer team existed without a name, an identity, or a single piece of gear. The high-stakes challenge was to engineer a massive public-facing naming and branding initiative from the ground up, proving to the sports world that Sactown was truly ready to step onto the pitch.

The solution

Spearheaded the complete brand creation and public launch, anchoring the strategy in community ownership. By driving a viral "Name the Team" contest, designing a heritage-driven visual identity, and executing the live Sac Soccer Day debut, I armed the club to be ready for battle from day one.

Spearheaded the complete brand creation and public launch, anchoring the strategy in community ownership. By driving a viral "Name the Team" contest, designing a heritage-driven visual identity, and executing the live Sac Soccer Day debut, I armed the club to be ready for battle from day one.

Spearheaded the complete brand creation and public launch, anchoring the strategy in community ownership. By driving a viral "Name the Team" contest, designing a heritage-driven visual identity, and executing the live Sac Soccer Day debut, I armed the club to be ready for battle from day one.

The launch ignited an unprecedented wave of civic pride. By turning fans into co-creators from day one, the campaign generated 250 million media impressions, sold 14,000 tickets on day one, and left the city permanently ready for battle as Sacramento Republic FC took its place as an elite professional powerhouse.

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  • Geared For Growth

  • Do Something Unforgettable

  • Celebrate the WIN

  • Happiness is Calling

Let's talk!

Let's create something great together, get in touch and let's start the conversation.

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CreativeByG

© 2026 All rights reserved

Let's talk!

Let's create something great together, get in touch and let's start the conversation.

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CreativeByG

© 2026 All rights reserved

Let's talk!

Let's create something great together, get in touch and let's start the conversation.

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CreativeByG

© 2026 All rights reserved