Celebrate the WIN

More than just a conference—building an industry-leading brand experience and educational event where a $30 billion retail powerhouse comes to WIN.

Client

AVB / BrandSource

Scope

Brand development, event experience, campaign, keynote presentations, digital, social, video

The challenge

Independent dealers aren't standard retailers—they are local titans who out-hustle big-box competition daily. For AVB/BrandSource’s biannaul event, it needed to feel less like a convention and more like a victory lap: an identity bold enough to match their entrepreneurial grit and unify a massive, industry leading ecosystem.

Independent dealers aren't standard retailers—they are local titans who out-hustle big-box competition daily. For AVB/BrandSource’s biannaul event, it needed to feel less like a convention and more like a victory lap: an identity bold enough to match their entrepreneurial grit and unify a massive, industry leading ecosystem.

Independent dealers aren't standard retailers—they are local titans who out-hustle big-box competition daily. For AVB/BrandSource’s biannaul event, it needed to feel less like a convention and more like a victory lap: an identity bold enough to match their entrepreneurial grit and unify a massive, industry leading ecosystem.

The solution

Spearheaded the overarching art direction and end-to-end design campaign from the ground up. Beginning with comprehensive brand guidelines, I directed the execution across every touchpoint of the live event experience—including immersive spatial wayfinding, dynamic keynote presentations, print collateral, and pre-to-post-event digital marketing.

Spearheaded the overarching art direction and end-to-end design campaign from the ground up. Beginning with comprehensive brand guidelines, I directed the execution across every touchpoint of the live event experience—including immersive spatial wayfinding, dynamic keynote presentations, print collateral, and pre-to-post-event digital marketing.

Spearheaded the overarching art direction and end-to-end design campaign from the ground up. Beginning with comprehensive brand guidelines, I directed the execution across every touchpoint of the live event experience—including immersive spatial wayfinding, dynamic keynote presentations, print collateral, and pre-to-post-event digital marketing.

Proving that "coming together is a beginning, staying together is progress, and working together is success," the campaign successfully unified a massive live event ecosystem. Resulting in high dealer engagement from arrival to closing keynote, a rigorous visual system, and flawless execution across print, digital, and environmental channels, the WIN identity reinforced BrandSource’s position as an industry powerhouse.

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Let's talk!

Let's create something great together, get in touch and let's start the conversation.

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CreativeByG

© 2026 All rights reserved

Let's talk!

Let's create something great together, get in touch and let's start the conversation.

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g
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CreativeByG

© 2026 All rights reserved