The FTS Experience

Engineering a turnkey retail revolution: building a comprehensive brand ecosystem and high-impact experiential center from the ground up for an industry-leading platform.

Client

Field Notes Journal

Scope

Editorial direction, web design

The challenge

Independent home furnishings dealers struggled against big-box giants due to supply chain friction and outdated digital tools. The challenge was to architect an end-to-end platform for Furniture Technology Source (FTS) combining direct-sourcing logistics, e-commerce, and marketing under a unified identity.

Independent home furnishings dealers struggled against big-box giants due to supply chain friction and outdated digital tools. The challenge was to architect an end-to-end platform for Furniture Technology Source (FTS) combining direct-sourcing logistics, e-commerce, and marketing under a unified identity.

Independent home furnishings dealers struggled against big-box giants due to supply chain friction and outdated digital tools. The challenge was to architect an end-to-end platform for Furniture Technology Source (FTS) combining direct-sourcing logistics, e-commerce, and marketing under a unified identity.

The solution

Directed the complete brand rollout for FTS, authoring the logo, digital assets, video content, and website. To crown the launch, I engineered the experiential design for the Las Vegas high-rise flagship debut, anchored by the campaign: "The FTS Experience: Experience next-level retail, markeing, technology, and the future of furniture retail."

Directed the complete brand rollout for FTS, authoring the logo, digital assets, video content, and website. To crown the launch, I engineered the experiential design for the Las Vegas high-rise flagship debut, anchored by the campaign: "The FTS Experience: Experience next-level retail, markeing, technology, and the future of furniture retail."

Directed the complete brand rollout for FTS, authoring the logo, digital assets, video content, and website. To crown the launch, I engineered the experiential design for the Las Vegas high-rise flagship debut, anchored by the campaign: "The FTS Experience: Experience next-level retail, markeing, technology, and the future of furniture retail."

The comprehensive launch redefined independent retail technology and sourcing. By uniting a powerhouse digital ecosystem with an unforgettable flagship debut on the upper tier in Las Vegas, the campaign accelerated member adoption and firmly established FTS as an indispensable competitive edge nationwide.

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  • Geared For Growth

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Let's talk!

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© 2026 All rights reserved

Let's talk!

Let's create something great together, get in touch and let's start the conversation.

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© 2026 All rights reserved